Start With Why

In the book ‘Start With Why’ Simon Sinek presents a method – The Golden Circle – which provides a framework on how organizations can be built, movements lead and people can be inspired. And it all starts with WHY.

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others?

In the book Start With Why Simon Sinek has studied leaders as Martin Luther King and Steve Jobs to discover that they all think, act and communicate in the exact same way and it’s the complete opposite of what everyone else does. He calls this way of acting ‘The Golden Circle’ and it provides a framework on which organizations can be built, movements lead and people can be inspired. And it all starts with WHY. The WHY is not about money or profit. It is about WHY the organization exists. WHY does it do the things it does?

Start With Why is a book that works in big business as well as in the nonprofit world and in politics. The book focuses on inspiration and it is for everyone who wants to inspire others or who wants to find someone to inspire them.

Read the first chapter here.

FAKTABOX

DATO
2009

Sprog
English

Projektejer
Simon Sinek

Kontakt person
Simon Sinek

Email

Website
http://www.startwithwhy.com/Home.aspx

Start With Why

In the book ‘Start With Why’ Simon Sinek presents a method – The Golden Circle – which provides a framework on how organizations can be built, movements lead and people can be inspired. And it all starts with WHY.

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others?

In the book Start With Why Simon Sinek has studied leaders as Martin Luther King and Steve Jobs to discover that they all think, act and communicate in the exact same way and it’s the complete opposite of what everyone else does. He calls this way of acting ‘The Golden Circle’ and it provides a framework on which organizations can be built, movements lead and people can be inspired. And it all starts with WHY. The WHY is not about money or profit. It is about WHY the organization exists. WHY does it do the things it does?

Start With Why is a book that works in big business as well as in the nonprofit world and in politics. The book focuses on inspiration and it is for everyone who wants to inspire others or who wants to find someone to inspire them.

Read the first chapter here.

FAKTABOX

DATO
2009

Sprog
English

Projektejer
Simon Sinek

Kontakt person
Simon Sinek

Email

Website
http://www.startwithwhy.com/Home.aspx