Creative Enterprise Toolkit 4: In it for the long haul

‘In it for the long haul’ is a practical guide about speaking to customers and staying in business. It is the fourth of four publications in Nestas serie ‘Creative Enterprise Toolkit’. 

The Nesta toolkit contains tried and tested methods for teaching enterprise skills to creative individuals who are thinking about setting up a business.

Starting a business can be daunting, that’s why Nesat created the Creative Enterprise Toolkit – a step-by-step interactive resource to help you plan, build, communicate and launch your new creative business.

This handbook is about how to get your message to your costumers, and make sure that the finances make business sense.

The publications contains
The publication will focus on three main areas:

1. Marketing Mix: The 7Ps of marketing and how to apply them for your business model
2. Marketing Plan: The main elements you need to consider when planning marketing activities
3. Financial Modelling: Including the vital role of cash flow to ensure your business makes enough money to continue trading in the way you desire.

Read the book online here.