Business Model Generation

‘Business Model Generation’ is a practical handbook with powerfull and practical innovation techniques, which will learn you how to systematically understand, design and implement a new business model – or analyse and renovate an old one.

Change the way you think about business models. The handbook Business Model Generation abandons outmoded thinking and embrace new, innovatiove models of value creation. It is for those, who are striving to improve a business model and design tomorrow’s enterprises: executives, consultants, entrepreneurs – and leaders of all organizations, whether it an art, business or a non-profit organization.

The book is divided into five sections: 

1. The Business Model Canvas a tool for describing, analysing and designing business models
2. The Business Model Patterns based on concepts from leading business thinkers
3. Techniques to help you design business models
4. Re-interpreting strategy through the business model lens
5. A generic process to help you design innovative business models

Business Model Generation is  coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.

Read the book online.